The Hive goes To The Festival

The last few weeks have been very crazy, exciting and busy for all of us here at The Hive!!

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Launching Houston with Favorite Brands, a huge turnout for National Mead Day, installing Thelma & Louise (our new fermentation tanks) and attending "The Festival" presented by Shelton Brothers in Atlanta. Mike and I were the two lucky bees that went!

The Festival weekend kicked off with a Welcome Dinner for industry professionals on Thursday night at Comet Lanes. Unlimited bowling, food and tasty local brews made it easy to connect with fellow craft-makers, to gather, share ideas, inspire each other, and work together to propagate the “not just another beer fest” movement.

Friday and Saturday were designated for the actual Festival. Each day had a VIP session followed by General Admission. An additional Industry Session on Saturday morning prior to the VIP made for a couple of long days. I can’t believe how fast it all went by. 

So many happy faces, so many meads poured, amazing beers, ciders and meads drank, contacts exchanged, old friends re-connected and new friends made. I can truly say we had a great and successful time!

Now back in Austin, my voice still somewhere between here and Atlanta, I slowly start to realize how incredible the fest was. My biggest fear going in was "in this [sour] beer dominant world, can our meads satisfy the crowd in a line up that included many of the finest brews in the world? Will we get any interest at all?" I am extremely happy and proud to say that we did fit in, and I dare say we stood out!

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We received some great comments, such as..."Mead in a can? How cool!”; “Oh, this is different than what I expected"; "Wow, your meads are delicious" and “Thank you for the great tasting experience”. We had an absolute blast sharing our modern mead with everyone we met.

Thank you Shelton Brothers for putting The Festival together, thank you Atlanta for hosting and last but not least thanks to my Hive family for “making” me go. 😃

Prost!